Design work produced during an internship with the Melbourne Demons, contributing to live matchday and digital communications across multiple platforms. The scope included matchday social posts, EDM content, game-day banners, and website banners, all developed within established brand guidelines and tight turnaround times.
Working within a professional sporting environment required rapid iteration, accuracy, and consistency under pressure. The project reflects the application of a large-scale brand system in real-world conditions, where clarity, timing, and adaptability are critical to effective communication.