Curva Collection is a conceptual brand developed for a university project, merging my passion for branding with Italian soccer culture. Inspired by the heritage of Italian football—from iconic kits to passionate fan culture—the brand targets soccer enthusiasts through a quarterly subscription box of curated gear, memorabilia, and cultural artifacts.

The identity blends retro soccer aesthetics with modern branding to appeal to a younger, trend-driven audience influenced by platforms like TikTok and the resurgence of vintage football culture. The project showcases a fully realised brand system across stationery, signage, social media, website design, and a mock-up pop-up store, demonstrating my ability to build a cohesive brand from concept to execution.